Rosedale Growers • Logo, Website + Marketing Materials

Original Rosedale Growers Logo, designed in 1984

Since ’84, Rosedale Growers, a family-owned and operated small-scale plant growers in Quakertown, PA, have brought beautiful blooms, reliable and knowledgeable service, and affordable quality to home gardeners, landscapers, and wholesale purchasers. Working year-round to grow from seeds, plugs, cuttings, and divisions - the Rosedale Growers family and staff put forth a great effort to offer you plants that are healthy, strong, and ready for you to plant! 

Rosedale Growers Rebloomed Logo

After being in business for decades, Rosedale Growers needed a brand refresh when we worked together to update their website. I wanted to make them approachable and immediately recognizable. Using the Rose element from their original logo, designed in 1984 and saved only as a JPEG scan and the original circle shape, I introduced a larger, juicier rose image and beautiful script to soften the logo. Using vibrant pink and contrasting green in the colors rather than the bright, fire-engine red of the original also helped to soften and modernize the logo.

Rosedale Growers Updated Website • Homepage • Visit RosedaleGrowers.com

Rosedale Growers needed an updated Squarespace website to reflect their true personality and welcoming nature. Updating the site also had the side-benefit of attracting record numbers of customers to the local business, some discovering the beauty and affordability of Rosedale for the very first time after living in the area for decades.

The Brickhouse Garden Shop at Rosedale Growers
Born out of Rick’s parent’s love of collecting antiques, the Brickhouse Garden Shop now offers an eclectic selection of garden-based gifts and home decor.

Donegal Square Travels
Website, Logo + Marketing Materials

Created for Donegal Square, a British Isles gift shop and cultural center in Bethlehem, PA to market and sell their annual group trips to the British Isles - Ireland, Scotland, and Wales. The trips were personally guided and accompanied by Donegal Square + McCarthy’s Red Stag Pub’s owner, Neville Gardner, a native of County Antrim in Northern Ireland, giving the tour-goers a personal touch that they won’t soon forget.

For Donegal Square Travels I created a separate logo for the tour company, using elements of their original logo. I also rewrote, cleaned up, or created new copy for all advertisements, brochures, and website copy. I also used many of the photos of Ireland and Scotland that I took during my own trips in the brochure and website.

Photos used on the website and brochure that I took on my own trip through Scotland

DonegalSquareTravels.com HomePage

Detailed Tour Itineraries

Click on an image to view the whole page + Zoom In to read

About Your Tour Guides Page

Contact + Request More Information page

Traveling Tips Page • Click on the image to view the whole page + Zoom In to read

Trip Testimonials Page

BRAINSMART THERAPY • LOGO, Website + MARKETING MATERIALS

A modern, colorful brain with a funky typeset, was perfect for this therapy practice, which uses Cross Modal Therapies for their patients. Cross Modal Therapy uses the creative arts - music, writing, movement, art, and inner focus - to reach those experiencing trauma and offer healing through expression for mind and body. The various colors used in the mandala around the brain showing the different creative arts used, correspond roughly to the different areas of the brain that the particular creative arts shown access.
The overall effect of the colors against the white, showcase accurately the feeling and spirit of the BRAINsmART Therapy practice. 

BRAINSMART THERAPY • LOGO
CLIENT: BRAINSMART THERAPY
BRIEF: Create a visually appealing logo that can convey her brand of therapy
WORK: Adobe Illustrator.

BRAINSMART THERAPY • SQUARE BUSINESS CARDS

BRAINSMART THERAPY • 4 x 9 RACKCARDS
The copy used on the cards was rewritten to better market the therapy practice and convey an accurate sense of what the BRAINsmART therapy method was all about.

BRAINSMART THERAPY • WEBSITE PANEL + POWERPOINT SLIDE
Built to be used on the website and as a starting point for future PowerPoint slides.

visit brainsmarttherapy.com

BrainsmART Therapy.com needed COLOR, vibrant photos, and clear messaging and navigation to find a way to convey the services and large amount of information about Cross-Modal Therapies that this wonderful practice has to offer. I was happy to work with them to create this site and they were flexible in allowing me to play with the headers and page descriptions. The vibrant colors and textures found behind each page title are watercolors that I created.